Target Audience

The genre of our film will be a thriller, horror. Our primary audience is young adults aged 16 - 25, this is because it is more of a mature age. Our trailer will be aimed at females and males because I feel that it will interest both genders. By choosing this age group for my target audience, it makes it easier for to make my trailer because I am in this age group, so I know what will make it interesting for my audience.
I researched into what sort of thriller, horror movies they would enjoy.

If i relate my target audience to the JICNAR scale they the age group between 16-19 would come towards the bottom of my JICNAR scale. However the age range between 19-25 could be higher up the scale because they would be looking to go into a job at this age and they could start earning at a low salary.

Vladimir Propp

Questions that was asked on my survey

Are you male or female?

What age group are you in?

What genre of film do you like the most?

How long should a movie trailer be?

Do you think too much information is given out in trailers?

How often do you watch films or go to the cinemas?


Do you always watch the same the genre's of film?

Genre

Analysis of Movie Magazine

Analysis of DVD Cover

Conventions of a Film Poster

Conventions of a movie magazine

• Masthead
• Main Image
• Other images
• Banner
• Bar code 
• Date
• Magazine website
• Issue Number

Review of my film trailer

The name of my film is called. I created this trailer for my film. The genre of my film is gangster horror, which includes two guys. Whilst producing this trailer I learnt how to use the camera to show different camera shots such as, high angle, over the shoulder shot, close up shot, and wide shot. On one of the shots we could've improved on pull focused to create emphasis for the audience. In my group there was me, john and Rachael. As a team we worked really well together. Next time i would work on how to use more of a variety of shots. We had feedback from our target audience, and they said the trailer looked very professional with the use of both great graphics and high quality camera shots. The angles that were used sometimes looked of centre and didn't always flow from shot to shot. To improve we could've used more moving shots and not use standing still shots all the time. I think I worked well on giving Nathanael and John direction and I showed I had a clear vision. John acted very well in this trailer, and he put a lot of effort into the work. Everyone though the location was a good place to film and it gave the trailer a good atmosphere.

Ideas for my film

Idea one

Genre: Horror

A group of boys go out one night in town for clubbing. The night is alright for the group of boys, until one boy went outside to have a fag. Whilst he's having a fag he sees a girl and boy arguing. He goes over to the girl to check if she's okay. The boy starts to get because he thinks he is trying to flirt with his girl. The boy pushes the other boy down the floor and then they begin to fight. A crowd of people came running over to watch the fight. The other group of boys ran over to help there friend, then one boys brings out a gun. Everyone started screaming and the boy puts a gun to the other boys face.


Location - Birmingham Town Centre

Target audience - My target audience is for young teenagers - young adults that love to go out partying. This would be a good target audience for this type of film because older people wouldn't find it interesting and they might find it childish.


Idea two

Genre:  Horror 

Location - Aston - A house 

John and Rachael live in Aston, and they are expecting there first child. John buys a lot of toys for there child, including this special doll. Rachael loves the doll and puts it up for when the child in born. At night, they hear a loud banging noise on the wall. John then wakes up and thought it was a dream and goes back to sleep. The banging noise starts again, however this time John and Rachael wake up. John gets up and walks out the room. He realises that the noise is coming from the baby room. As he walks into the bedroom, the doll that he bought turns its head around slowly, and leaps up in the air to grab John round the neck. John begins to scream and Rachael jumps out of bed to see what is happening. As she walks towards the room she sees blood writing on the floor saying 'Your next'

Target audience - My target audience is for young adults, because it is more mature for them to watch. The young adults would find it interesting and this film would be too scary for teenagers.


Idea three

An investigation is going on for a death that has just happened in a local school. A group of friends is determined to figure out what has happened. While they are on the quest of trying to find out who the mystery killer is, they come across a lot of problems and curses. Another murder happens. They then figure out that the school is cursed. Whilst they are are walking around the school all the lights in the school turn off automatically. They then hear loads of screaming coming from different directions. The lights then come back on and there two more people have died. That means there is one person left alive. She is then left by herself to find the mystery killer.

Location - A school

Target audience - My target audience is for young adults because it is more mature for them. Also the characters that will be used would be the same age as my target audience.

Analysis of The Gift

This is the trailer for the new film called The Gift. The genre of this film is phycological horror. The first shot that is used in this trailer is a close up shot and it is of the red bow. This red bow is linked to the title of this film. The close up shot of the red bow is showed a couple of times throughout the trailer. An over the shoulder shot is used in the trailer when Gordo meets Robyn. Diegetic sound is the used later on in the trailer to set the mood of the film.  The bow is also a motif to the film, and it is for the audience to recognise. The non-diegetic sound is dark music which shows that something bad will happen in the film. The text that is used within the trailer is bold and big for the target audience. I think this trailer is good, however, it does drag on and some people might get confused by this trailer. There are a lot of cuts throughout this trailer which then shows a black screen. This however get the audience more engaged into the trailer.



This is the trailer for the film Amityville: The awakening. The genre of this film is a supernatural horror drama film. This trailer has a lot of effects in. The trailer also shows how the film is set in a dark, isolated place. Different shots are used, such as close up shots and two shots to show the emphasis on people within the trailer. The shots that are used are to show the different locations of the different scenes that are used within the film. The text that is used in the trailer is in a serif font. The text is also bold and clear so that the audience can see it clearly. It is also used on a background that shows the genre of horror more. There are a lot of cuts throughout this trailer which then shows a black screen. This however get the audience more engaged into the trailer.  A cut is also used which includes a dissolve. This also has a big effect on the trailer and it sets the mood for the trailer.

Movie Questionnaire and Results from Questionnaire

What age group are you?

16 - 20, 21 - 25, 26 - 30, 30+

Are you male or female?

Male        Female

What genres of film do you like?

Horror, Comedy, Thriller, Musical, Romance, Action

Do you prefer watching films at home or at the cinemas?

At home   At cinemas

How long do you think a trailer should be?

1 minute 2 minutes 3 minutes over 3 minutes

How often do you visit the cinemas?

Once a week  Once a Month  Once every three months  Once every six month  Never  Other 

Results 

What age group are you?

Most of the people that I asked was aged between 16 to 25. This is when I chose this age group for my final target audience because I thought it was the most popular age group.

Are you male or female?

These results were shown as a mixture. So i decided that my trailer was going to be aimed at both female and male. 

What genres of film do you like?

Most people said they enjoy horror and comedy films because they find it more interesting. 

Do you prefer watching films at home or at the cinemas?

The feedback I recieved from this is that my target audience prefer watching the latest films in the cinemas.

How long should a trailer be?

My target audience said that trailers should last around 2 minutes. No longer than 2 minutes. So that the it doesn't drag on too much for my audience.